You have a business name, but is it the business name that you want used on your personalized sports bottle? Is your company commonly called by initials, instead of the full business name? Will the full business name fit on the bottle? Should you include the legal standing of the business - such as incorporated or LLC? Some personalized sport bottles will only allow a certain number of letters per line, depending on the size of the bottle and the letters, and you may have to make a very important choice when it comes to dividing the business name or shortening it for this purpose.
You have a logo for your business, but is this the right logo for your custom imprinted sport bottles? Depending on the size of your logo, it may need to be sized to fit the bottle. It may even need to be enlarged. How will this resizing affect the overall look of your logo? If your business name is too long, or not right for the personalized sport bottles, will the logo that you have suffice? Are colors important for your logo? If so, how do those colors affect the color of the bottle that you select? All of these things matter, and you may need to either make adjustments to your logo - or to the personalized sports bottle that you have selected.
Should you Add your Company Slogan?
Do you have a company slogan? Is it short enough to fit on the personalized sport bottles that you have chosen? Should it be modified to fit more in line with what the personalized sport bottles are used for by your customers? Is there even room at all for any type of company slogan on the particular sport bottle that you have chosen? You may need to rethink and redesign your company slogan for use on your personalized sport bottles. Ideally, the slogan you select will relate closely to the most common way that your customers use your sport bottle.
Do you want to Date your Promotional Sports Bottles?
Some companies opt to date their personalized sport bottles, because this makes them more collectable. Their customers will want to purchase each years design for their collection. Is this something that you are interested in? Would you be more interested in putting the date or year that your company was established? Will your personalized sport bottles be sold or given away at a special event, and if so, do you want the name and date of this event on the sport bottles? The answer to these questions will vary from company to company - and it is totally up to you whether there is a date or year printed on your personalized sport bottles.
Copyright Issues and Sports Bottles
Once you've made all of the decisions concerning the personalization of your personalized sport bottles, you need to determine whether this personalization needs to be copyrighted or not. It could be that just certain aspects of the design need to be copyrighted, such as the logo, the business name, or the slogan. However, in this matter, you must adhere to copyright law, and you must ask that the copyright symbol be included when the personalized sport bottles are printed. If your company has a legal department, they should be able to get you more information on this. If not, you might want to contact an attorney to make sure that you have the right answers concerning copyrights. Note that if you are using any designs that the promotional merchandising company already had, you cannot copyright that design.
It sounds like a great deal of work, but in the grand scheme of things, it really isn't. The chances are good that you already have the answers to all of these questions. The important thing is that you give each question the attention that it deserves to make sure that you really are personalizing your personalized sport bottles in the right way - for your business and your customers. Work with a dedicated account manager to make the process even easier.
